Therefore, learn how to correctly use the feedback you receive. Make a survey for existing customers, consisting of literally two or three questions, on which you will collect customer feedback. Now you can publish reviews in articles on the blog, on social networks and enter them into the content marketing strategy. The marketing specialist can come up with the best choices here.
If people come to you and praise you, then invite them to write a review, so you will collect real, lively and emotional feedback on the work of your organization. Reviews are a very powerful tool and motivate people to trust the company. After all, this is social proof that you can be trusted.
High-quality photo content
Blog photos and social media groups should be relevant to the stated topic. Also, make sure that the photos depict your potential buyers. Do not upload glossy photos of happy people or half-naked girls. It is better to choose the most suitable images for your target audience.
Usability of the site and landing pages
Ask the question “How to improve Internet marketing?”. Look carefully at your site and the landing pages that you display to customers.
Are they convenient enough for viewing and studying information? Is it easy for people to understand what your company is doing and how quickly they can navigate the information on the site? How easy is it to find a product catalog and contact details? If any item is in doubt, then consider how you can improve it.
- The customer should like the site. So think about design, fonts, and the use of colors. And, of course, do not forget about the mobile version of the site, which today is more relevant than ever.
- People are increasingly using mobile devices to access the Internet, so usability on a mobile site should also be taken into account, and information displayed correctly.
Refuse from “cheap” ways to capture the attention of the client
Banners and pop-ups at the wrong time on the site annoy users. We want to leave such sites. Therefore, do not annoy your visitors. Minimalism is in fashion today, not blinking motley banners.
Show the results of your work
Your entire content marketing strategy should be designed so that people believe you. But for this, you must have a really cool product. If so, then you should constantly replenish your materials with real evidence of the results from the use of your products and demonstrate to your customers.
Timely inform staff
The effectiveness of online marketing depends on many indicators. But all work in the company should be aimed at the overall result. If any changes are introduced to the company, all employees should be aware of this – sales managers, marketers, employees of the content marketing department.
Evaluation of the effectiveness of Internet marketing is carried out by collecting analytical data. In order not to be as if in a room with the lights off, you need to turn on this light and see the growth dynamics of blog visits, where the traffic comes from, how advertising works, which sites are most effective. Therefore, enter the KPI of each department and collect data.
Starting your online project? We invite you to the online meeting “How to collect subscribers and turn them into money.” We will tell you how to create an asset on the Internet that will bring you a stable income after 100 days.